They Never Fall Through

The exam went perfectly. Then she switched vets.

Not because of bad medicine. Because nobody followed up.

Here's how you lose a $3,000/year client.

Day 0

Sarah leaves. Recheck in 2 weeks. Finish the cephalexin.

Day 8

Sarah stops the meds. Duke "seemed better." Nobody reminded her.

Day 14

Recheck day. Sarah forgot. Nobody called. The slot stayed empty.

Day 30

Duke's ear is worse. Sarah tries something she read online.

Day 60

Sarah's coworker recommends a different vet. Sarah books there.

One missed recheck. One lost client. $3,000/year — gone. Warning signs you saw: zero.

Auto Follow-UpSarah Thompson — Duke

Hi Sarah! Duke's recheck is Thursday at 2pm. Tap to confirm.

Sent 8:00am · Day 12
Reminder: Finish full 14-day cephalexin course
Confirm
Reschedule
Confirmed — Thursday 2pm
Duke — RecheckThu 2:00 PM · Dr. Martinez
Booked · 0 phone calls
Auto Follow-Up

Day 12. Sarah just confirmed Duke's recheck.

She didn't call. You didn't call. CastleVet texted at 8am: 'Duke's recheck is Thursday at 2pm. Tap to confirm.' She tapped. Slot filled. Follow-up rate: 94%, up from 35%.

After-Hours AISarah Thompson — Duke
11:07 PM
Sarah

Duke ate chocolate. He's 75 lbs, 3 squares of dark chocolate. Is this bad??

CastleVet AI
Low risk at this weight.Watch for vomiting or restlessness.Valley Emergency Vet if needed (24hr)
Low risk assessed
Flagged for Dr. Martinez
Answered · Dr. Martinez slept
After-Hours AI

11:07pm. Sarah texts about chocolate. You're asleep.

'Duke ate chocolate — should I go to the ER?' CastleVet responds in 10 seconds: general guidance, what to watch for, and the nearest emergency vet if she's worried. Flags Dr. Martinez for a morning follow-up. Sarah got a response. You got a full night's sleep.

Treatment RecaptureMr. Torres — Rex

Hi! Rex is due for his dental cleaning. We can split it into 3 easy payments:

Dental Cleaning — Rex$680
Payment plan3 × $227/mo
First paymentToday
Approve & Schedule
Approved — Scheduled Feb 28
First payment $227 processed
$680 recovered · 0 conversations
Treatment Recapture

Mr. Torres said no in December. Nobody followed up. CastleVet did.

Your staff moved on. The estimate got buried. CastleVet tracked it, waited two months, and texted Mr. Torres when Rex's dental was clinically overdue. No awkward phone call. No sticky note that fell off the monitor. The system just didn't forget.

A full month. Nothing slipped. Nothing forgotten.

Every recovery below happened automatically. Staff time: 0 hours.

Declined treatments re-presented and accepted$2,720
Lapsed clients rebooked — first-return visits$4,200
Prescription refills processed after hours$3,100
Total recovered revenue this month$10,020

Sarah came back. Duke healed. Mr. Torres paid.

You didn't chase any of them.

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